Not long after serving up its billionth iPhone
application (in April), Apple announces that the App Store has
now played host to 1.5 billion iPhone downloads. Of course, the
App Store is the perfect place to prove the long tail theory.
Certain apps — such as Facebook, the more popular Twitter
clients, Skype and Trism — have huge followings. But the
vast majority of the 65,000 apps in the store are pretty
unpopular. At the other end of the spectrum, they highlighted
an analyst reckoning on $800m annual revenues. Even a year ago,
Steve Jobs admitted the App Store was doing $1m a day in
revenues, and the Wall Street Journal this week quotes Sanford
C. Bernstein analyst Toni Sacconaghi’s estimate that
Apple’s commission on downloads could yield $150m a year.
That’s a huge range of guesses and begs the question: why
doesn’t anyone know for sure? The simple answer is that
Apple doesn’t say.
Source: "1.5 Billion iPhone Downloads -- But How Much
Money?" - BNET UK - 14 July 2009